How To Provide A Better Appointment Setting Experience

                             

One reason appointment setting campaigns fail to generate B2B leads can be traced to poor customer service. I mean, for a lot of firms, you need to be able to deliver a level of service that is acceptable to your sales leads prospects. Customer service can mean a great deal for a business. This can make a real difference to your ability to generate qualified business leads now and the years to come. It can be a particularly challenging one when telemarketing is involved. There are many ways to deal with this, and your tactics can change according to the changes of the market. But despite variety, there are some rules that never change. And what are these?

Listen first, type later – sure, multi-tasking might sound like a swell idea for your marketing team (like typing and talking to prospects at the same time) in order to promote productivity. But this is actually counter-intuitive. If you want to improve your efficiency, then stop what you are doing and really listen.

Deal with the expectations – let us face it, when you conduct a business, you are setting up expectations in the minds of your prospects. And since they are looking forward to what you are offering, then you should make it a point to deliver what you promised.

Think about the customers first – when you are in business, you should remember that your customers are there because you are able to solve a problem for them. If you can add more effort into solving into the issues they face, then you are in a better position in the lead generation game.

Plan with your team – whenever you initiate a change in your company’s internal sales leads conversion process; it will create ripples with your own sales team. If improperly implemented, this can create problems with them (and affect the success of your campaign).

Improve your call centers – well, if you want to keep your business going, then you need to make sure that your own workplaces are in top condition. If you have to buy new equipment, hire additional personnel, and other necessary business investments, and then by all means do so. This can affect your company’s profitability in the future, you know.

Train your telemarketers well – before you put your people on the floor, make sure that they are properly trained for the job, as well as sharp enough to note problems during the business call, like poor voice quality, lagging data retrieval processes, malfunctioning equipment, and other things that can negatively impact the quality of customer service that you provide.

Get customer feedback – marketing and customer service can be better improved on if you can get some direct feedback from the people you have serviced. This can be mostly negative in nature (if history is any teacher) but at least you now knew where you did wrong and make the corrections.

See? Better appointment setting results can be had by using simple means to improve customer service. This would be a smart investment.

How To Simplify Your Life During A Lead Generation Campaign

 

Yes, a lead generation campaign is an important part of any marketing effort. This is the process in which we find potential sales leads and nurture these same leads for immediate conversion into sales, or probably assets that you can use in the future.

 This is a very important business function, albeit one that may cause you no end of worries or stress. It can actually contribute in the complications of your life, further reducing your ability to adapt and, therefore, reducing your capacity to deal with problems in your business. Surely, you would want to put things in perspective, right? You would want to simplify your life and deal with the more important parts more effectively.

It may sound like a puzzle for some of you, but here would be some suggestions for you to deal do it:

First of all, you need to create a purpose in life, in your career, as well as in the work that you do. 

Having something that describes what you are and what you do best, you will be able to prioritize what your business should be doing in an appointment setting campaign. Basically speaking, you are giving yourself a sense of purpose. You will agree that the person that has a sense of purpose in what they do is usually the most successful at it. All your efforts, all your solutions, all your plans, these are defined by what you want to achieve.

Second, try doing only the ‘must-dos’ and the ‘want-tos’ in your list of tasks. 

These can be really handy by giving you a glimpse of what you should be doing in order to survive, as well as the stuff you love to do. Everything else is just clutter that you can just ignore. After all, the main reason a lot of people say that they do not have the time to deal with can be traced to the fact that they are dealing with everything on their own. This is not a good practice. To be honest, just doing what you have to do and doing what you love to do will make it easier for you to deal with the challenges that life throws your way.

Lastly, clean up your clutter. 

This could take on two forms. The first one is the physical clutter, like scattered pens, papers, messy layout of folders in your computer, stuff that you just carelessly throw on the ground, etc. These are the things that often distract your attention on what you should be doing. The second kind of clutter is the mental kind. Now this is something much more complicated to handle. You need to clear your mind of this, concentrate on only the things that matter to you, so that you can be able to concentrate fully on, say, the telemarketing campaign, that you need to attend to.

You have to admit, these three ways to simplify your life (not to mention your lead generation process) can help your business generate more B2B leads effectively in the end.