6/20/12

Three Reasons That Are Hindering Your Business Growth

This is an important concern for many entrepreneurs in the lead generation business. Despite their efforts, it seems that taking the company to the next level proves to be far more challenging that they expected. Even if they have the people who are skilled in B2B leads generation, the facilities necessary for a telemarketing campaign, the tools like phones and a telemarketing list, and the dream to grow big through business leads generation, rising up with the sales leads business seems to be hard. Why is that so? There are plenty of reasons why this happens. But the most common reasons are the ones that you might not be acutely aware of. And what are these?
  1.  You are afraid to grow – denying it? Fine, it is a normal reaction. But you also cannot deny that feeling of fear gnawing inside you. And it is something that can impair your ability to lead your company onwards.
  2. You actually do not have enough – even if you think that you have adequate resources and manpower to grow, you might have to take a second look. Chances are, what seems to be abundant is actually lacking if used for a bigger plan.
  3. You fail to make the necessary changes – even if the above two have been taken care of, you might still not grow because your system is not yet prepared. And that is something that a lot of entrepreneurs easily overlook in their expansion plans.
In the end, as long as you properly consider these points, you will know how to get bigger better.

6/14/12

Why Companies Outsource their Telemarketing Services to Other Firms

It’s a competitive business world out there, and various firms have to try different marketing techniques just to target leads and potential customers. Telemarketing has been one of the most critical marketing processes nowadays. And it’s also common these days that several companies are outsourcing their business telemarketing and telesales to b2b agencies which provides expertise and facilities in the services they offer.
Why do businesses outsource to other companies?
  • Reduces training expenditures. Professional telemarketers have to be thoroughly trained in order to generate quality sales leads. Nevertheless, it may need a considerable amount of money and time to come up with a serious training program. That’s why organizations decide to outsource professional telemarketing services to an outside company with experienced and skilled staff.
  • Savings on expenses. If a firm chooses to employ in-house staff to handle its telemarketing services, it has to spend a sizeable amount of money and time on employment process.
  • Business regulations. Business organizations generally have to face several legal matters. Most federal and regional governments have also surfaced with numerous rules and regulations that oversee telemarketing. Since these rules are amended every now and then, it may be complicated on the firm’s side to keep track of the same. For the professional telemarketing service agencies, it’s part of their job to guarantee that telemarketing calls made by their employees follow with these regulations.
Therefore, outsourcing of telemarketing services to another company would give advantages for businesses. Nonetheless, the ultimate decision still lies on the top decision maker.