Have Marketing Budget? Three Ways To Waste It

When you have a budget to use for your lead generation and appointment setting campaign, you feel tempted to spend on really flashy and showy presentations and campaigns. However, as time will tell, this tactic hardly helps in generating sales leads. More often than not, you just wasted precious company money on a useless campaign. But what exactly are the biggest wasters of your marketing budget? You might be surprised.

1. Trade Fairs – yes, the ever popular trade fairs can be a waste of your lead generation budget. While such fairs is good for generating B2B leads and closing existing ones, all that is useless if the target prospects do not attend. Sensible appointment setters will first verify how many people will attend. If the numbers are not comforting, then do not attend anymore.
2. Brand promotions – while branding is important, it is how your product or service helps the intended prospects that make all the difference. It does not matter if you promote a lot through social media, telemarketing, or email. If what you offer is bad, then kiss your branding goodbye.
3. Market research – conducting phone surveys is not bad. The reason it fails is because the people you hire, or the market they surveyed, is not capable of producing real results or B2B leads. That is a challenge faced by a lot of firms who outsource the work.

Basically speaking, it is still the quality of people tasked for the lead generation and appointment setting campaign to succeed.

Market Research Surveys: A Useful Marketing Tool

Companies looking to increase their chances of making a profit in this ever competitive environment would find that conducting market research surveys would be a useful investment. Considering the rapidness in which customer tastes and needs change over time, it does makes sense to conduct telephone surveys in order to stay abreast with the latest news. And that’s not all. With the business leads that such phone surveys generate, firms are able to identify new markets, as well as business prospects that the company can go into a profitable business venture with. Market profiling techniques such as these provide firms with a means to improve their market performance, which would lead to profitability.

Now, even though critics are saying to the contrary, market profiling techniques such as telephone surveys serves as a reliable tool for firms to perform better. This is especially true if they hire the services of lead generation firms that specialize in market research surveys. By using modern telemarketing techniques as a medium, client firms can be assured that the business leads they receive are of the highest quality. Also, for a firm that is interested in working with the best firms in a profitable partnership, they can also use the business leads generated through phone surveys in order to get the best deals possible. Truly, this is an investment that any firm should take advantage of. It’s very advantageous.

If one is to think about it, this is one business tool that any firm should try. It has been proven so many times that it can change the fortunes of a firm using this.