How To Provide A Better Appointment Setting Experience

                             

One reason appointment setting campaigns fail to generate B2B leads can be traced to poor customer service. I mean, for a lot of firms, you need to be able to deliver a level of service that is acceptable to your sales leads prospects. Customer service can mean a great deal for a business. This can make a real difference to your ability to generate qualified business leads now and the years to come. It can be a particularly challenging one when telemarketing is involved. There are many ways to deal with this, and your tactics can change according to the changes of the market. But despite variety, there are some rules that never change. And what are these?

Listen first, type later – sure, multi-tasking might sound like a swell idea for your marketing team (like typing and talking to prospects at the same time) in order to promote productivity. But this is actually counter-intuitive. If you want to improve your efficiency, then stop what you are doing and really listen.

Deal with the expectations – let us face it, when you conduct a business, you are setting up expectations in the minds of your prospects. And since they are looking forward to what you are offering, then you should make it a point to deliver what you promised.

Think about the customers first – when you are in business, you should remember that your customers are there because you are able to solve a problem for them. If you can add more effort into solving into the issues they face, then you are in a better position in the lead generation game.

Plan with your team – whenever you initiate a change in your company’s internal sales leads conversion process; it will create ripples with your own sales team. If improperly implemented, this can create problems with them (and affect the success of your campaign).

Improve your call centers – well, if you want to keep your business going, then you need to make sure that your own workplaces are in top condition. If you have to buy new equipment, hire additional personnel, and other necessary business investments, and then by all means do so. This can affect your company’s profitability in the future, you know.

Train your telemarketers well – before you put your people on the floor, make sure that they are properly trained for the job, as well as sharp enough to note problems during the business call, like poor voice quality, lagging data retrieval processes, malfunctioning equipment, and other things that can negatively impact the quality of customer service that you provide.

Get customer feedback – marketing and customer service can be better improved on if you can get some direct feedback from the people you have serviced. This can be mostly negative in nature (if history is any teacher) but at least you now knew where you did wrong and make the corrections.

See? Better appointment setting results can be had by using simple means to improve customer service. This would be a smart investment.