Is outsourcing really bad for US businesses? For many critics, they’ve got a lot of reason’s to prove it. A lot of people are losing jobs. A lot of businesses have to close down. Precious dollars are moving out of the country. Given all these, why do businesses still outsource their B2B lead generation needs?
These are just some of the reasons:
Skills of lead generators– Let’s face it, lead generation should be done by Americans. The problem here I there are not that many people who can do it. Most Americans are opting for higher-end jobs. Foreign firms, on the other hand, have honed their skills in this area. They are fully capable of generating plenty of qualified leads.
Speed in generating sales leads – B2B sales leads plays are very important in business, and they need it fast. Businessmen won’t wait for local telemarketers who are still preparing. Foreign firms usually have the resources and the skilled personnel to do this job. This could explain why they are preferred by a lot of entrepreneurs.
Price of the leads – The last and most important factor. Local telemarketers can burn a hole in the pockets of medium-sized firms. This is the reason why a foreign telemarketing company would be a popular choice for local companies.
This trend is expected to continue as long as local telemarketers would not be able to offer a competitive deal. Still, the quality of B2B leads produced by these telemarketing firms would make them an attractive investment in the long run.