Get More B2B Leads Due To The Rise Of Facebook Nation

There is a rise of another great nation that has been seen by many people for many years now. This nation is not only confined in one area of the world. As a matter of fact, this nation consists of people from many nations in all walks of life and guess who the president/founder is? Yes, it’s Mark Zuckerberg and this is Facebook nation.  Just like any nation anywhere in the world, Facebook has lots of faces to show. There are those who are in despair trying to find long-lost friends and ex-boyfriends and ex-girlfriends, best friends in high school and there are even those who are considered as the money-makers and these are businessmen who have been using this new “nation” as a way to enjoy bigger sales profit.  With Facebook, they have the opportunity to generate marketing leads, sales leads and business leads that can be very helpful in making new customers.  Because of Facebook nation, b2b lead generation is slowly but surely getting on the rise.

Today, more and more entrepreneurs and companies from any industry that has been using this social media site for financial purposes and they are very happy with what they saw.  Why shouldn’t they? Facebook has helped them promote product awareness with virtually no charges at all.  Although there are now some options in Facebook where a businessmen can promote his products and/or services even more, get more clicks, get more “likes” and get more positive comments for a fee.  But, generally, Facebook can promote anything without the business owner paying something.

When it comes to b2b lead generation, companies have the pleasure of using social media marketing to get and generate qualified leads. Through these leads, they can be able to know more about their prospects from their purchasing power or the capacity to buy, their buying behavior and pattern, who their decision makers are and, of course, their immediate needs.  For instance, there might be an accounting firm that has the need for a newer accounting software and they stumble upon a Facebook page of a software company promoting such kind of software.  When they try to get in contact with the seller, that is already a lead for the seller and they can gather more by inviting the decision maker for a webinar or just simply to “like” a Facebook page and can instantly download that software for a fee.  Because of qualified leads that tells the seller that a company needs their accounting software, sales agents move in for the “kill” and offer their products.